Most frequent questions and answers

SEO or Search Engine Optimization is a technical process of getting organic traffic, leads, sales from the search results on search engines without any paid service.

There are three types of SEO or search engine optimization you need for a well-rounded organic online search strategy:

  • On-page SEO
  • Technical SEO and
  • Off-page SEO.

By breaking down your strategy or plan and considering these three SEO categories, it will be much easier to organize and execute your optimization plans.

On-page SEO is the process of optimizing individual web pages in order to rank higher and earn more relevant traffic and revenues in search engines. On-page indicates both the content and HTML source code of a web page that can be optimized, as opposed to off-page SEO which refers to links and other external signs.

There are three main techniques or types of SEO or search engine optimization, all aimed at helping you earn greater visibility in search results:

  • White Hat
  • Black Hat and
  • Grey Hat.

The main aim of SEO or search engine optimization is to get more traffic from different sources and to get repetitive visitors. SEO plays a significant role in online business websites as well as other interactive sites. With regular updates of content on the website, SEO helps to get more traffic and revenues.

The organic click through rate is a good KPI to measure the quality of your website. If web or online searches like what they see, they will dig deeper into your website. A CTR is a straightforward metric that is the number of times a search result gets clicked, divided by how many views (or impressions) the search result has received.

Search engines have three primary functions:

  • Crawl: Search the Internet for content, looking over the code/content for each URL they find.
  • Index: Collect and organize the content found during the crawling process. Once a page is indexed, it’s in the running to be displayed as a result of relevant queries.
  • Rank: Present the pieces of content that will best answer a searcher’s query, which means that results are ordered from most relevant to least relevant.

Search Engine Result Pages (SERP) are the web pages shown by search engines in response to a query by a web searcher. The main content of the SERP is the listing of results that are delivered by the search engine in response to a keyword query, although the web pages may also contain other results such as advertisements.

An SEO expert is someone who optimizes websites using certain techniques in order to get rank on the top of SERP’s that generate more traffic, leads, after all, getting handsome revenue.